Summer Friday Lunch & Learn Webinar Hub
Catch up on Summer Friday's monthly Lunch & Learn webinar series. Watch recordings and download exclusive resources on marketing, technology, leadership, and consumer trends from the Summer Friday team.
Marketing in the Moment: Turning Audience Understanding Into Action
Location: Chief NYC, Chief Chicago, or Zoom
Marketers spend a lot of time defining who their audiences are. But a persona is only the starting point.
The same person can move through very different needs, priorities, influences, and decision-making dynamics depending on what’s happening in their life, their organization, or simply their day. That means relevance depends not only on who someone is, but on the moment they’re in.
In this Lunch & Learn, we’ll explore how brands can move from audience understanding to action by identifying the moments that matter most. We’ll look at how life events, everyday needs, decision points, and B2B triggers can shift what an audience needs, who influences the decision, and what role a brand should play.
Through real-world examples, we’ll also unpack how these moments translate into messaging, content, experience, and media strategy, and where brands need to balance relevance with privacy and sensitivity.
Because the goal isn’t just to know your audience. It’s to understand when, why, and how to matter to them.
The Summer Friday Podcast
More conversations, ideas, and insights from the Summer Friday team.