Marketing Under Pressure: Trust, Privacy & Risk in 2026
Patricia Masi — Director Client Strategy, Summer Friday
About this session
Emotional risk. Financial risk. Identity risk. As stakes rise, consumers and decision-makers are growing more skeptical in uncertain times. Join us for a guided conversation across health & wellness, financial services, and consumer tech to explore how marketing can move from amplifying pressure to fostering clarity, control, and confidence.
- Trust
- Privacy
- Consumer Marketing