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Marketing 45 min

Marketing Under Pressure: Trust, Privacy & Risk in 2026

Patricia Masi — Director Client Strategy, Summer Friday

About this session

Emotional risk. Financial risk. Identity risk. As stakes rise, consumers and decision-makers are growing more skeptical in uncertain times. Join us for a guided conversation across health & wellness, financial services, and consumer tech to explore how marketing can move from amplifying pressure to fostering clarity, control, and confidence.

Session Materials